Output:
Portal | Blesta.Store

Code:
<?php echo $this->Html->safe(($this->Html->ifSet($page_title) ? $page_title . ' | ' : '') . $this->Html->ifSet($system_company->name));?>

Output:
Portal ~ Blesta.Store

Code:
<?php echo $this->Html->safe(($this->Html->ifSet($page_title) ? $page_title . ' ~ ' : '') . $this->Html->ifSet($system_company->name));?>

Output:
Blesta.Store ~ Portal

Code:
<?php echo $this->Html->ifSet($system_company->name) . ' ~ ' . $this->Html->safe(($this->Html->ifSet($page_title) ? $page_title . '' : ''));?>